Our Founder

Sarah Lu, PhD in Fashion, is an entrepreneur, visionary, and mother who believes that jewelry is more than an accessory—it’s a personal story, a legacy, and a reflection of life’s most meaningful moments.

Sarah’s journey with jewelry began in graduate school when she experienced firsthand how deeply a single piece could hold memories, emotions, and connections. This realization, combined with her passion for meaningful craftsmanship, led her to create Aventeo—a brand dedicated to crafting fine jewelry heirlooms that celebrate personal stories and milestones.

The name Aventeo carries deep significance, inspired by her sons’ names and symbolizing a journey of meaning and purpose. Sarah envisions Aventeo as more than just a jewelry brand—it’s a way for individuals to honor their past, embrace their present, and create heirlooms for future generations.

Each piece is thoughtfully crafted in 14K solid gold, platinum, and ethically sourced natural and lab-grown diamonds and gemstones, ensuring that every story is told through timeless quality. Whether marking a milestone, celebrating self-expression, or gifting a meaningful treasure, Aventeo jewelry is designed to be worn, loved, and passed down for generations.

Read more about our brand here.